MARK ROSENTHAL

Diving Deep

WriteOn! App Prototype

>> People feel the need for their voices to be heard

Surveys and interviews revealed that people  get charged up about political issues, yet, without a simple way to speak their minds, people's feelings  fade and the opportunity to be heard may be lost.

Citizens hear about issues from many sources: TV, radio, on line news portals (CNN, NY Times, etc.)

28% knew that sending emails to politicians and companies can have a significant effect on policy.

65% said that they hear of a news event each day that
makes them want to respond strongly.

36% said they frequently hear news about a company or have an experience with a company that makes them want to respond strongly.

88% of those who wanted to respond said they fail to act on their feelings (write or call ) and wish it were easier to do so.

>> Jan: knows the issues, but has no way to speak out

"I wish there was a way I could stay involved in the political scene."

JAN HIDALGO

Age 36 • Teacher • Married, two children

Lives in Oakland, CA

Media Sources: New York Times, New Yorker, Public Radio, Work-related reading

Bio: Jan is a special ed teacher, in a low-income area. Her caseload can be difficult but the rewards are great. The many fires she puts out at work often drain her. She follows the issues but, with little free time, she finds there's no way to act on her feelings. Some of her friends get involved in politics and Jan feels left out.

 

GOALS

> To advance at her job

> To keep involved with her work and neighborhood community

> To be involved in what's going on in the world

 

 

FRUSTRATIONS

> Jan feels like the country
 is dividing between rich
and poor.

> Time is hard to find

> Jan feels like she's cut off from speaking out on the issues.

>> An email app connects Jan to the issues

Jan's journey

By using an app that helps her write emails to the key figures linked to her issues, Jan feels like she's making a difference.

…Jan hears a story about the Keystone pipeline

… she skips over the "Create profile option" — she can send her email without it.

She finds the pipeline issue…

…by scrolling through the list of Current DomesticI ssues and lets the app compose a basic "against" email.

The app  finds her government reps…

…as well the issue's other key figures: the EPA, TransCanada Inc, and the governors of the pipeline's adjoining states

Jan chooses her signature

…(her name and  email, from signing in is all that's required.
When Jan is ready to create her profile she will be able to add her gender, location, age, etc.)

Jan opts to post  her email on Facebook…

…and other social networks. Jan is thrilled about the FB option. Not only does she feel involved, but all her friends will know about her email and may join in.

She feels like she's spoken her mind to those who can make a difference.

While listening to the radio…

The story stays on her mind…

On her phone she finds her WriteOn! app…

Jan quickly signs on…

…and after she gets her kids off to school she finds herself dying speak out about it.

…hoping she can email the right people about the pipeline.

Jan sends her email.

>> Emailing with a minimum of user input

Though WriteOn! has options for  custom emails and detailed signatures, users may send an email simply by logging on, choosing an issue, deciding Pro or Con, and sending.

>> A interface for emailing those who can make a difference

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Logging in or signing up

The landing screen asks the user to log in or to create an account and profile.

1. Sign up is basic: name, email address and password. So as not to interfere with the user's momentum, emails may be sent without creating a profile.

2. The profile can be created at any time; its main
purpose is to help the user create a detailed "signature" for their email.

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Creating an email

1. The issues screen lists current topics relating to politics, world events, and other issues. Issues are sorted by domestic/international and by current or past status.

2. An issue summary covers both sides the issue. Links to other resources are provided.

3. The user chooses a For or Against position for creating their email.

4. The app generates a basic email reflecting their opinion.
The user  has the option of editing this email or composing one of their own.

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Recipients and signature

1. Once the user approves the email, the app provides a list of key figures linked to the issue: local and national government reps., CEOs. etc. The user may add their own email recipients as well.

2. A signature is created from the user's profile, including any personal information the user wishes. At any point the user may choose to complete their profile; their emails may always be sent just with their name.

3. Finally, the user may post their email on social media as a means of generating interest in their action.

Recipients and signature

1. Here the user may
reread their email, check the list of recipients, and the details included in their signature. Also noted are the social networks to which the user requested their email to be posted. Now the email can be sent.

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UX Research and Design

The Problem

Emails from passionate citizens can have a considerable effect on  government  and business.

But the urge to write fades when the steps to write an email take too much effort.

Is there a quick and easy way for people to  send emails on  issues when they feel an impulse to speak out?

 

The Solution

By creating automated emails and providing the right recipients, a mobile app can provide an immediate way for users to speak out on the issues they care about most.